While running a SpyFu Adwords Advisor on aliengearholsters.com against concealmentexpress.com, craftholsters.com, stealthgearusa.com, tacticalamerican.com and usconcealedcarry.net, we found some low quality matches that you should avoid. Avoiding low quality matches like these improves your conversion rate and protects you from wasteful clicks that drain your budget.
We can also say with confidence these keywords are neither profitable or popular with your competitors.
While broad match might be the culprit, there is no question that your ad shows up when we run these searches. We included a snapshot of the ad and the results page to help you weed out these matches. If you were not buying these keywords directly, you might want to “negative match” these keywords in Adwords or restructure your match types on more targeted keywords.