Article Marketing Defined
In plain and simple terms, article marketing is defined as the activity of creating and uploading articles for the purpose of improving a website’s traffic and eventually selling the products and services.
This brings several benefits to the owner of the website. Well-written articles not only function as website content but they also attract readership from searchers looking for relevant information about certain subjects. Next, the links included in the write-up can increase the site’s value and boost its presence on major search engines. When done right, the incoming links can largely contribute in that site’s link building efforts.
To do this effectively, one needs to understand that there are three common destinations for these articles. First, there are articles that go directly to blogs and websites. Next, some articles are written for the purpose of press releases. Finally, there are also those that are sent to article submission websites.
Naturally, writers need to keep these three things in mind before they even begin typing words. Approaches and guidelines are often different from one another if the articles are to achieve their intended purpose.
To illustrate, articles for blog and website contents allow writers greater flexibility when compared with other article types. Site owners can include as much links and anchor text that they want and even explicitly advertise their business. Generally, no word counts are observed plus there are lesser rules implemented in terms of keyword mentions.
On the other hand, press releases have to obtain approval before they are published online. The write-ups also need to have a newsworthy tone plus they should sound unbiased if they are written as a review. A disadvantage to this, however, is that press release submission sites generally convert links within the article into no follow links. Although the links are still clickable and users will still be lead to the site, search engines usually do not give them any attention.
Sending articles for submission sites can be considered as the trickiest among the threeApprovals are often required before the articles are published on the web. There are numerous rules that need to be observed at the same time. Links in the body of the write-up are a big no-no and the directories will likely not approve your submissions if you insist on including them. As a tip, writers have to be very cautious with their first submitted articles. When including links, make sure to use only one and put it in the author bio box. That way, you can avoid experiencing any problems with your articles.
Some of the popular article destinations on the web include EzineArticles, ArticlesBase, SooperArticles, ArticlesFactory, GoArticles, ArticleBlast, IdeaMarketers, and ArticleCube, among others. Signing up for accounts can get writers started in the right direction. Just take the time to read the rules carefully because they typically differ from one another. Once you’ve gone through the rules, then you will be ready to create articles that meet their standards. Many of your write-ups will go online soon if you follow their policies.
For more information, interested individuals can refer to the internet and obtain article marketing guides from different sources. Aside from helpful ebooks and tutorial videos, there are also a lot of blogs, websites, and forums that contain useful details for new writers. Article marketing experts are often willing to share their insights to provide assistance for those who want to learn the ropes. These tips can increase your knowledge for you to make the most of this marketing strategy. In no time, you’ll see that attracting more traffic for your business website and increasing your earnings will be so much easier.Can you please comment below? I'd appreciate it.