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Calvert Automotive is not showing up in the top 3 search results for the list of Automotive Repair related searches that are being used in the Denton Tx area.  On the most popular search terms, that also trigger the Local Google Maps Pack, they are not even in the top 10.  There are two reports in this post, both of them reveal some things you can do to improve your online visibility.

Here is the list of keywords I used for the report.

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Click Here To Open The List Of Keywords In a New Tab

Why These Keywords?

I built this list of keywords by having Google Adwords Examine your website.  I only grabbed those that had a suggested bid value.  This is a strong indication that the keyword has commercial value because businesses spending money on Google Adwords track their conversions and they will stop spending money on keywords that do not convert.

I recorded your position on the spread sheet for the top 50 searches.  Where I recorded N/A that means you were not in the top 50.  Most all the searches open in a maps display that allows 20 listings along the left hand side of the screen.  The first two listings are sponsored ads where someone has bid money to get their ad placed at the top of the page.

Local Ranking Report

The ranking report was run against all the keywords in the list above and shows how well Calvert Automotive is doing for each search phrase on Google, Google Mobile and Google Maps.  As you go through the report you can place your mouse over the rank number and it will give you more information like, what page of google it showed up on, which of your pages ranked (was it the main page or one of the sub pages) and the search location – which is Denton along with the instruction to click to see more info.

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Google My Business Report

The GMB Report will show your business is performing on 5 top keywords along with the Top 10 results.  I chose “auto mechanics near me”, “auto repair shops near me”, “car repair shops near me”,
“transmission repair”, “full service auto repair shop near me”.  Most of these search phrases have strong commercial value and will trigger the Local Pack (commonly referred to as the snack pack).  The snack pack is the graphical map that appears and lists the 3 top businesses.  The 3 listings in the snack pack will get about 44% of the clicks.  You only show up if they click “More Places and scroll way down”, only 8% click the more places.

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You will notice that in the listing for the businesses it also includes the metrics that are helping them score well.  Comparing those to yours will give some insights into what your site needs to improve on. If you are interested in discussing this I will run a Full Local SEO audit that will reveal even more.

Further down the page you will find the Citations Matrix.  Citations are one of the most influential ranking factors in local SEO.  Google scans the internet constantly looking for information about your business to validate what it has.  When google finds discrepancies in listings that will affect the ranking Google gives you.

BTW, Go under the reviews tab, scroll down the page then click on “Other Ranking Factors”.  There was a problem found on your site that needs to be corrected which will help improve your local listing.

Right now you are buried in Google and have very poor visibility.  These reports are not subjective, they show the actual results of local searches for the search terms that were researched with Google Adwords Keyword Planner.

We teach that at our free Q&A work shops that we hold on Saturdays and Wed Evenings here in Denton, Tx.

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David Riewe

David Riewe

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