Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for a local business. Local SEO is a very targeted online marketing approach. Denton Photographers that have done their local SEO properly will show up in the google maps display called the snack pack.Below is a screenshot of googles snack pack that appears on local searches. The three businesses that appear there are the ones that google trusts most and are the most relevant to the users’ search …. in this case, “Denton Photographer“
If you know any Denton Photographers that did not make it into the snack pack above please let them know about our free workshops, Denton SEO And Pay Per Click Marketing and Denton Online Internet Marketing Meetup, where they can learn how to get into the top three of googles map results.
If your business does not show up in the google maps snack pack then you are missing potential business. This is even more so for mobile phone searches. Seldom will users click on the “More Places” (in the lower left of the snack pack) to find businesses that did not make it into the graphical snack pack.
At the time this screenshot was taken George Dean Photography, Brandon Jones Photography and Luminous Photographs won the three cherished spots in googles snack pack.
If you were to click on the “More Places” you would discover the rest of the Photographers In Denton.
Even after clicking more places you still need to scroll down to see the Denton Photographers that didn’t qualify for the snack pack.
Scrolling down the list you would find Kendall Story Photography, Birdseye Photography, Ed Steele Photography LLC, Bellissimo Foto – Chris Blumenshine, Eagleton Photography, Jackalone Photography, Ashley Rian Photography, Renit Photography & Design, Denton Boudoir Photography, Shannon Drawe Photography, Darby Kate Photography, Heather Mount Photography, Eighty One Gray Photography, Chevy Chey Photography, Lemon Kiss Photography, Elizalde Photography, Yana’s Photos, Paige Smith Photography, Thomas Judd Photography, Oak Hill Photography, Aish Photography, Caraway Photography, Casey Crane Photography, Hannah Breland Photography, Kim Ward Photography, etc…
Factors That Affect Local SEO Ranking
According to this 2015 Moz Local Listing Study, your Local SERP ranking can be factored into eight different segments, each with a unique importance, weighted by percentage. These all affect a business’s ranking in Google’s Snack Pack.
- Business Signals
- External Location Signals
- On Page Signals
- Link Signals
- Review Signals
- Social Signals
- Behavioural & Mobile Signals
I am not going into the details above, you can read the article on MOZ if you wish to. The majority of businesses can make great improvements in their local SEO by following the instructions below.
Know Your Local SEO Score
MOZ has a free online tool you can use to see how your business is listed online. This tool will check your business listing on search engines, apps, sites, and directories that most impact local search results.
You can use this tool as a guide to complete your local SEO or hire a Local SEO Consultant to do this for you.
Best Denton Photographer Local SEO results will be obtained by following a 6 Month Local SEO plan where a series of special purpose campaigns are run each month to improve the various ranking factors mentioned above.
Most professional local SEO consultants work on a retainer. While on retainer they are not just doing SEO tasks for you but are committed to making sure you are on top when people search for Denton Photographers. It would be a conflict of interest for a local SEO consultant to be working for two Denton Photographers that are seeking to rank for the same local SEO search terms.
Having a local SEO consultant on retainer also ensures you have a professional who is monitoring movements and trends that could affect your listing in google and address them before any problems occur, problems that otherwise could cost you in many lost sales opportunities.
If you would like to learn more about how I could help you with your local SEO please contact me for a free consultation or attend one of our free workshops Denton SEO And Pay Per Click Marketing and Denton Online Internet Marketing Meetup, where they can learn how to get into the top three of googles map results.