Family Chiropractic & Wellness is not showing up in the top 3 search results for the list of Chiropractor related searches that are being used in the Denton Tx area. On the most popular search terms, that also trigger the Local Google Maps Pack, they are not even in the top 10. There are two reports in this post, both of them reveal some things you can do to improve your online visibility.
Here is the list of keywords I used for the report.
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The keyword list is sorted by the suggested bid amount because the value pay per click advertisers are paying for keywords is a good indication of there commercial value. If they are not seeing sales from those keywords they would stop bidding on them.
Local Ranking Report
The ranking report was run against all the keywords in the list above and shows how well Family Chiropractic & Wellness is doing for each search phrase on Google, Google Mobile and Google Maps. As you go through the report you can place your mouse over the rank number and it will give you more information like, what page of google it showed up on, which of your pages ranked (was it the main page or one of the sub pages) and the search location – which is Denton along with the instruction to click to see more info.
BTW, I was looking at the ranking for “spinal decompression denton” and found your page The Family Chiropractic Center – Chiropractor, Auto Injury In Denton, TX USA :: Spinal Decompression On page 2 of google. That title is TOO Long…. AND If you want that page to rank higher for “spinal decompression denton” then move the search term to the beginning of the title, that will let Google know to give that more importance than your brand. A better title would be:
“Spinal Decompression – Learn What It Is and How It Can Help You | The Family Chiropractic Center”
A user searching for Spinal Decompression Denton will be far more likely to click on the suggested title AND I bet it you changed to that title and had Google reindex the page you would move to page 1 for that search within a few days.
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Google My Business Report
The GMB Report will show your business is performing on 5 top keywords along with the Top 10 results. I chose “chiropractic doctor“, “chiropractor denton“, “chiropractors in my area“, “chiropractor denton tx” and “chiropractor near me“. All five of these search phrases have strong commercial value and will trigger the Local Pack (commonly referred to as the snack pack). The snack pack is the graphical map that appears and lists the 3 top businesses. The 3 listings in the snack pack will get about 44% of the clicks. You only show up if they click “More Places and scroll way down”, only 8% click the more places.
You will notice that in the listing for the businesses it also includes the metrics that are helping them score well. Comparing those to yours will give some insights into what your site needs to improve on. If you are interested in discussing this I will run a Full Local SEO audit that will reveal even more.
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Right now you are buried in Google and have very poor visibility. These reports are not subjective, they show the actual results of local searches for the search terms that were researched with Google Adwords Keyword Planner. Glancing at these two reports I think you would see a lot of improvement by optimizing your titles to focus on the search phrase instead of your brand and by going after more of the top quality citation sites.
We teach that at our free Q&A work shops that we hold on Saturdays and Wed Evenings here in Denton, Tx.