Local Search Visibility refers to how visible a business is for customers that are trying to find the products or services provided by the business. To determine how visible a business is we first need to know what types of phrases consumers are entering when looking for that particular businesses products and services. Knowing the relevant keywords that people in the area are using we can then run a test to see where the business shows up for each of those unique searches. The resulting report is known as a ranking report.
Herndon McFarland Plumbing is located in Addison, Tx and services customers in a Dallas and surrounding areas. I used the Google Keyword Planner to gather a set of Plumber related searches that are used in Dallas, Richardson, Plano, Coppell, Farmers Branch and Carrollton. The 100 keywords that I used for testing were chosen from a list of suggested keywords that Google provided based on the Herndon McFarland Plumbing website. These 100 keywords are sorted by their suggested bid value, a value that Google suggests for its pay per click advertising platform, because keywords that have higher bid values generally show to also have higher buyer intent. On keywords that Herndon McFarland Plumbing has good visibility I marked bold. Those it doesn’t I marked in red. The searches were tested from Addison, Tx.
Here is the spreadsheet recording the results of the 100 keywords tested. (If you are having problems viewing it then click here to open in a new window)
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Most all the searches will trigger what is known as Googles Local Snack Pack. If a user in Addison, Tx was to enter “i need a plumber in my area” they would get get a page with 4 sponsored ads followed by the Snack Pack beneath it. (click on the image below to see the search results page)
Herndon McFarland Plumbing won the #1 position in the Snack Pack for this search. This search term would be bold in the spread sheet because any of the positions in the Snack Pack (1-3) are considered good visibility. On any entries marked 4 or higher you would be found under More places where about 8% of searchers will go. Search terms not landing in the top three are marked red for poor visibility. If you see a >50 then that means you were not found in the top 50.
Here is the Local Ranking Report
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Based on the sample of 100 keywords tested, Herndon McFarland Plumbing has great visibility on 25 search phrases. If this is not producing the business volume you need then you might want to focus on some of the keywords where you are closes to making the top 3 first. You very well could have someone already working on improving those ranks for you. If you do not have someone working a strategy to improve your rank on those areas and could use more business volume or just have questions about this ranking report feel free to contact me for a free consultation.
PS: Please confirm the listing for Herndon McFarland Plumbing on Texas Plumber Now