Local Search Visibility refers to how visible a business is for customers that are trying to find the products or services provided by the business. To determine how visible a business is we first need to know what types of phrases consumers are entering when looking for that particular businesses products and services. Knowing the relevant keywords that people in the area are using we can then run a test to see where the business shows up for each of those unique searches. The resulting report is known as a ranking report.
AM Plumbing is located in Denton, Tx. I used the Google Keyword Planner to gather a set of keywords that www.betterplumber.com was optimized to for and had search volume along with some plumber searches known to have search volume and buyer intent used in the Denton County area. The search volume is based on what Google has seen as average over the last 12 months for Denton County.
Next, these keywords are sorted by their suggested bid value, a value that Google suggests for its pay per click advertising platform, because keywords that have higher bid values generally show to also have higher buyer intent.
In our search phrases there are 63 that have strong buying intent. AM Plumbing landed #1 on 19 of those! Then also a #2. AM Plumbing did not rank in the remaining 43 searches. If AM Plumbing needs more leads from the internet then going for those keywords marked red would be a place to start. Otherwise job well done.
Be sure to also check out your listing on Texas Plumber Now