What Is Local Digital Presence Management?
A business’ local digital presence is comprised of the places where information exists about that business location online. Directory listings, social profiles, store pages, and a business website are all part of a business’ local digital presence. While the information may appear in many different places, the content is largely the same:
- Name, Address, Phone (NAP)
- Hours of operation
- Products and services
- Specials and deals
Through effectively managing this presence, a business ensures that its most critical information is complete, up-to-date, easily discoverable, and communicated as directly as possible to customers where they are searching for it. The goal of local DPM is to drive consumers from online to offline into brick-and-mortar locations
Why Is It Important?
Today, 4 in 5 consumers search for local businesses online. When consumers find incorrect information about a business online, 73% lose trust in that business. And, incorrect information abounds – a 2013 study found that up to 40% of location information is wrong!
Why is so much information incorrect? Because there’s no permanent record or single source of location data online. This is a HUGE problem that we can help you solve.